ABOUT-Ihita – ihita

Ayurveda

Combining ancient wisdom with the healing power of nature

The origins of ayurveda

Ayurveda is an ancient science that focuses on whole-body wellness. The word ayurveda originates from two Sanskrit words: ayur, which means life, and veda, which means science or profound knowledge. Ayurveda is a system of medicine that has evolved over 5,000 years. Like other forms of traditional medicine throughout the world, ayurveda was shaped by the civilization and environment in which it was born, so its fundamental wisdom and principles stem from Indian philosophy.

Many ayurvedic principles come from one of the four major ancient Sanskrit texts called Adharva Veda. Written between 1200 and 1000 B.C.E, this text is considered sacred and is notable for its many hymns referencing diseases and the human anatomy, as well as its identification of numerous medicinal herbs and therapeutic rituals. It also offers ten incantations for promoting health, fertility, and longevity.

Time-tested formulas to heal the mind, body, and soul

The effectiveness of ayurveda has been proven across millennia and remains valid today, making it a perennially effective, results-oriented system of wellness. While the methods adopted in ayurveda to treat and cure disease can differ in form, at their core they all share the same essential approach — one that is holistic and that aims to treat the human body, mind, and soul as a whole.

The basic purpose of ayurveda has always been to alleviate human suffering. At Ihita, we are inspired and trained to offer our services for holistic well-being, using only ingredients that will allow you to harness your body’s potential for health and wellness. In other words, ours is a skincare routine that’s helped millions of folks over thousands of years. We’re so glad to share it with you.

The importance of balance

According to ayurveda, a person is said to have good health (called swasthya) when they enjoy a proper balance of three key factors: physical and psychological elements, the energies produced in the body, and organ tissues. At Ihita, we believe that using high-quality ingredients and time-tested formulas allows us to go more than skin-deep. We focus on a holistic and intentional approach to skincare that focuses on promoting overall wellness and balance, rather than just addressing surface-level concerns.

Our Story

We are Ihita, a group of ayurvedic physicians who are native to Kerala, India’s southernmost state and home to the most authentic, time-tested ayurvedic traditions in the world. We belong to a long lineage of ayurvedic practitioners who have qualifications and experience in a full range of specialties focusing on the physical and spiritual well-being of the body and mind. We are lucky to pull from a vast body of knowledge that has been passed down through generations of ayurvedic physicians.

Ihita references the fierce beauty of the earth, so our ayurvedic skincare products focus on enhancing and highlighting your skin’s natural beauty. We emphasize the value of using natural and holistic solutions to common skincare concerns. At every step of your skincare routine, our cleansers, toners, and moisturizers are created to replenish, restore, and revive your skin.

At Ihita, we adhere to the traditions of authentic ayurveda, ensuring that our skincare treatments strictly follow the time-tested formulas described in ancient manuscripts. We are committed to upholding the essence of classical ayurveda in letter and spirit, both through our practice and with our precisely formulated skincare products.

We prioritize quality, using only the finest herbs and natural ingredients that are handpicked from small, passionately curated gardens. We avoid using artificial colors, fragrances, and chemicals, and we are against animal testing. Our skincare range has been carefully and lovingly formulated to carry on this legacy of healing, of helping people to enjoy better health, happiness, and holistic mind–body wellness.

Our Commitment to Community

At Ihita, we are committed to supporting the communities that help us create our products and bring the benefits of ayurveda to the world. In addition to partnering with small, local farms in India to source our ingredients in ways that sustain and protect the natural environment, we reinvest in the communities that support us by donating a portion of our proceeds to support schools and expand educational opportunities for the children living in these same rural regions. Our charitable work is a natural extension of the ayurvedic philosophy, which promotes prosperity and well-being not only for individuals, but also for our global community.

Sustainability

Ayurveda supports the holistic health and well-being of the body, both inside and out. Our powerhouse of skincare products is specially curated to bring out your skin’s natural, beautiful glow.

To care for our bodies and the planet, we avoid the use of plastics and unnecessary chemicals in our products and packaging to affirm our commitment to safeguarding our bodies and the environment. Rather than using synthetic chemicals or ingredients that could cause harm, we rely on nature and harness the healing properties of sustainably sourced plants. Ihita cleansers, creams, and serums are made with only the finest organic ingredients, helping you to reduce the chemicals your body is exposed to, and to nourish and heal your skin.

In addition to partnering with small, local farms in India to source our ingredients in ways that sustain and protect the natural environment, we reinvest in the communities that support us by donating a portion of our proceeds to support schools and expand educational opportunities for the children living in these same rural regions.