1,000+ years
of perfection
in every drop
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Sacred Elixir
LUMINOUS AGE-DEFYING KUMKUMADI SERUM
Sacred Elixir
LUMINOUS AGE-DEFYING KUMKUMADI SERUM
THE GOLD STANDARD
Ayurveda’s
Oldest Formula
Supercharged with
high-quality Kashmiri saffron
high-quality Kashmiri saffron
Created at
nature’s pace
Heritage Formulas Rooted in the wisdom of
ancient Ayurveda—equitable, sustainable,
intentional
ancient Ayurveda—equitable, sustainable,
intentional
Time-Tested Powerhouses Ethically sourced and
responsibly harvested
botanicals, delivering
proven benefits for
centuries
responsibly harvested
botanicals, delivering
proven benefits for
centuries
Elevated Efficacy Generations of wisdom,
concentrated into high-
performance skincare—
backed by science, made
to nourish
concentrated into high-
performance skincare—
backed by science, made
to nourish
Small Drops, Big Results
I’ve literally had friends tell me I look more rested and glowy since using this. It’s that good!!
-Gwen.R
I’ve tried other saffron serums and nothing compares.This one made my skin smooth, even and glowy!
-Marina.R
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Find us on @ihitabeauty
Cruelty-free
No synthetic
fragrances
Clinically tested
ingredients